Understanding a Better Approach to Get Results
Telling a client to stop doing a thing, regardless of how destructive to their goals it is, is not always beneficial.
Everyone knows that eating a pint of Haagen Daz every weeknight is going to create issues on their weight loss journey.
Your client definitely knows that just as you do.
You’ve told them countless times to stop doing it…but they proceed to make the walk to the freezer before bed.
Instead of losing hope, pushing them harder in the gym, or the multitude of other ways trainers try to overcompensate for this continual misstep, put yourself in their shoes and instead ask:
“Why does your client keep making this mistake?”
That is the million-dollar question.
If you’ve been in this field for any length of time, you’ve experienced the frustration that comes with this conundrum, you’ve suffered through the client turnover that comes with being unable to unlock the answer to that question, and you’ve seen your paycheck suffer because you couldn’t get your clients to execute on technically sound advice.
Well, good news.
We have found the answer to that million-dollar question. So now, when clients ask why they keep doing something they know isn’t helpful toward their goals, you have an answer.
When your clients metaphorically stumble, you will understand why and have the patience and compassion to steer them in the right direction.
And, when you’re devising behaviors for your clients to support their goals, you’ll be implementing ones that your clients can sustain long term which will result in real progress.
SO, WHY DO PEOPLE KEEP ENGAGING IN BEHAVIORS THAT THEY UNDERSTAND ARE KEEPING THEM FROM THEIR GOALS?
The answer is simple: that particular behavior serves a root cause for them.