The Quickie Real World Strategies Series 

Part 2

(2 min read)

When you can give your clients real-world, immediately applicable strategies that support their goals, you’ll produce better results.

That will lead to an increase in your impact and your income. 

To support you in that quest, we’ve created this series of practical, science-based strategies you can share with your clients as you guide them to their goals. 

This is the second installment of this series. 

The first article on utilizing melanocyte stimulating hormone to manage hunger can be found here.

And since many of your clients come to you seeking weight loss, we’ll continue this series with another hormone that reduces hunger, thereby making your client’s weight loss journey easier and more enjoyable. 

We’ll start with the science and then cover the strategy. 

Let’s begin.

The Science:

Cholecystokinin (CCK) is a hormone that is synthesized and secreted in the first segment of the small intestine. 

Its presence causes the release of digestive enzymes and bile, and also acts as a potent hunger suppressant.

We want to take advantage of the hunger suppression aspect to support our clients on their weight loss journeys. 

CCK is secreted with the ingestion of certain amino acids and particular fatty acids. 

According to the accepted theory, humans remain hungry and continue to eat until an adequate level of amino acids and essential fatty acids have been consumed. 

That makes perfect sense since there are essential amino acids and essential fatty acids that are absolutely critical in everything from energy production to muscle growth to maintenance of the immune system to brain function. 

Ingesting foods high in these particular amino acids and fatty acids not only helps your clients toward a leaner and healthier lifestyle, it also keeps hunger at bay so compliance is far easier. 

The Strategy:

Including certain foods in a client’s plan that properly stimulate CCK release will keep their hunger in check so they can be more consistent on their weight loss journey.  

Foods that contain the targeted amino acids include:

• Animal meats
• Whey
• Cottage cheese
• Collagen

Foods that contain the targeted fatty acids include:

• Beef
• Eggs
• Omega 3 supplements
• CLA supplements

With appetite better regulated, your client will find consistent compliance with their weight loss plan to be easier and more enjoyable. 

To sum it up…The Summary:

• Cholecystokinin (CCK) is a hormone that blunts appetite
• CCK is stimulated when particular amino acids and fatty acids are ingested
• Including foods rich in amino acids and certain fatty acids can make your client’s weight loss journey easier and more enjoyable

One sentence takeaway:

Including lean protein sources and omega 3’s in your clients’ diet can leverage the hormone CCK to blunt appetite and make their weight loss journey easier.