How to Price Wellness Coaching

When considering offering 360 Wellness Coaching as a service, the question is often:

“How much should I charge?”

When we share our recommendation on what a fitness professional should charge, it is often met with a bit of resistance at first:

“Whoa! Really? How can I charge that amount?”

But before we get ahead of ourselves, let’s start from the top. 

From a purely mathematical position, the recommended rate to charge for wellness coaching is 1.5 times your personal training rate or the prevailing training rate in your area. 

Let’s show a few examples. 

If you charge $75/hour for personal training, we recommend you charge $112.50/hour for wellness coaching. 

Or if you charge $100/hour for personal training, you should $150/hour for wellness coaching.

Now, that is a substantial increase and, at first glance, that’s an amount that makes a few people a bit apprehensive and leads to: 

“How am I supposed to present that price to a client?”

That’s an understandable concern. 

And although that may seem like a lot, there are a few key points to remember. 

#1. 360 Wellness Coaching sessions are only fifteen minutes long and a maximum of 1x week

The recommended length of a free coaching session is 15 minutes and you can find an article on why HERE. 

If we revisit the above example of $100/hour for personal training, an hour of wellness coaching would cost $150. 

That means a single session of wellness coaching would cost $37.50 or that a package of 4 Wellness Coaching Sessions would cost $150. 

That’s a much easier price for most coaches to comfortably present to clients. 

#2. Wellness Coaching sessions are worth more. 

We’re with you, training is absolutely amazing and a very powerful tool to enhance your clients’ lives. 

But training alone rarely produces the results your clients are aiming at. 

You know this from experience. You have clients right now who work their tails off in the gym but don’t see the results they’re pursuing. 

And even when you’ve evolved your fitness practice and added nutritional guidance to your skillset, you see that it’s still an uphill battle. 

Even when you provide science-backed, effective nutrition strategies to your clients, they rarely adhere to them long enough to see the results they claim they want. 

And you know that acquiring more information on training and nutrition hasn’t helped that issue. 

360 Wellness Coaching is the missing link. You can add this as a new service or use it to enhance an existing nutrition service you offer.  

360 Wellness Coaching gives you the vehicle to sidestep that recurrent frustration you and your clients have with their goals (or lack thereof), and instead deliver real-world sustainable results that your clients will find easier and far more enjoyable than their previous efforts. 

That means it is more valuable and therefore should be priced accordingly. 

Dedicated coaches value their time and skillset, so this makes sense. 

With all that in mind and the objections addressed, it’s clear to see why we recommend you price your wellness coaching service at 1.5X your training rate and can confidently justify that price to your clients. 

To sum it up…the Summary:

• The recommended cost for 1 hour of wellness coaching is 1.5 times your personal training rate (NOTE: 1 hour of wellness coaching is equivalent to 4 wellness coaching sessions)
• Wellness coaching costs more because it’s more valuable to your clients’ results than just training.
• Wellness coaching is an effective and efficient service you can add as new a offering in your fitness practice or as a powerful tool to enhance an existing nutrition service.  

One sentence takeaway:

Wellness coaching as a service comes at a premium price because it is the missing link to producing lasting results for your clients.