Our Team
Two successful fitness facility owners and one accomplished Ph.D. in behavior science combine forces to impact the fitness industry through behavior coaching.

SCOTT SCHUTTE
- Personal Trainer 18+ Years
- Gym Owner - 13+ Years
- Co-Creator - The Healthy Behavior Institute
- Author: Redefit: Fitness Redefined
- Likes: Jiu-Jitsu, Shooting, Handstands, Travel and Learning
- My knowledge and experience as a personal trainer and gym owner have been combined to create an educational platform that will not only make you a top-ranked trainer but also the business savvy to make you highly profitable as well.
- This profession isn’t for everyone but the ones that are in it to truly help people and willing to put in the work can not only have a highly rewarding career but also a financially successful one.
- I’m dedicated to helping coaches be better coaches and taking all that I’ve learned to create the tools, platform and education so you can better affect your clients and have the training career you’ve been working for.

DR. JANINE STICHTER
- Behaviorist / Consultant- 20+ Years
- Researcher/Educator 20+ Years
- Co-Creator - The Healthy Behavior Institute
- Author: Redefit: Fitness Redefined
- Likes: Dogs, Running, Yoga, Travel and Learning
- My knowledge and experience as a behaviorist, educator and executive coach have been combined to create a platform that help you understand your clients, help them realized sustainable results all the while growing your coaching business.
- This profession can be difficult based on the complexities of getting true behavior change but once you learn the foundation of behavior change and the basic systems to execute change, it gets monumentally easier with better results.
- I’m dedicated to helping coaches be better coaches and taking all that I’ve learned to create the tools, platform and education so you can better understand, communicate, and give sage advice to your clients.

NATE KESTERSON
- Personal Trainer 18+ Years
- Gym Owner- 13+ Years
- Co-Creator- The Healthy Behavior Institute
- Author: Redefit: Fitness Redefined
- Likes: Calisthenics, Hiking, Cooking, Travel and Reading
- My knowledge and experience as a personal trainer and gym owner have been combined to help create a system where coaches can identify and rectify the many challenges that clients present. This system will help you see both client compliance and client retention vastly improve.
- This profession isn’t for everyone but if you can work past the initial hurdles it can be one of the most rewarding. There is nothing quite like making people look, feel and be better humans.
- I’m dedicated to helping coaches be better coaches and taking all that I’ve learned to create the tools, platform and education so you can better impact your clients and have the success you’ve always worked for.
BLOG
All
- All
- Business
- Coaching
- Lifestyle
- Nutrition
- Psychology
The Difference Between Belonging and Conforming
COACHES (3 min read) Like most people in the world, I want to be liked and accepted. I want...
The Clear & Simple Framework for Behavior Change
The Clear & Simple Framework for Behavior Change As a coach you know you need to be rather dynamic in...
Increase Client Retention with 3 Steps
COACHES (5 minute read) Coaching is a career built around helping people. Most of us who got into the...