Uncover the Latest Insights on Client Preferences in 2023: Part 2: Community

Uncover the Latest Insights on Client Preferences in 2023 Part 2: Community As the fitness and wellness industry continues to evolve, the concept of “community” is becoming increasingly important for consumers. The 2023 Wellness Index conducted by MindBody surveyed 17,000 people and found that many individuals want their gym to serve as a “third place”…

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Uncover the Latest Insights on Client Preferences in 2023: Part 1: Wellness

Uncover the Latest Insights On Client Preferences in 2023 Part 1: Wellness It’s important for fitness coaches to stay informed about the evolving needs of consumers. MindBody’s recent survey of 17,000 fitness consumers revealed that the focus for many is now on “wellness,” with 3 out of 4 respondents indicating that it’s a priority. However,…

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The Key to Understanding Your Clients’ Behaviors

The Key To Understanding Your Clients’ Behavior Many times, you and your client know which behaviors and habits are an obstacle achieving their fitness goals, and that stopping those behaviors would help them make progress.   Yet they don’t.   This is where you come in.   As a next level coach, you have to…

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What’s Behind Your Client’s Counterproductive Habits?

What’s Behind Your Client’s Counterproductive Behaviors? (4 min read) As a fitness professional, there is no doubt that you have encountered clients who struggle with behaviors that seem to be counterproductive. They often are doing things that do not align with their stated goals, and sometimes, things that are in direct opposition to those goals.…

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Why Do Old Habits Die Hard?

You Can’t Change a Client’s Habits Until You Understand This (4 min read) We’ve all heard the phrase, “Old habits die hard.” At times, that may seem particularly true for your clients. Despite your best efforts, they continue to engage in counterproductive habits even when they know these behaviors aren’t serving them or their goals.…

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Practicing the Minimal Effective Dose

Get Better Results For Your Clients By Doing Less Practicing the Minimal Effective Dose (5 min read)   As coaches, we are constantly encouraging our clients to make positive changes in their lives. Whether it’s to improve sleep, eat healthier, or exercise more, we all have clients who engage in unhealthy behaviors that need to…

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Overcoming Objections – the Decision Maker

Increasing Sales By Overcoming Objections -The Decision Maker-   (5 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, Decision Maker, and the Stall. This article focuses on the objection of the “decision maker” and contains two different scenarios based on the prospect’s…

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Conversations with Clients – Stress is Making Me Fat

Conversations with Clients “Stress Is Making Me Fat.” (4 min read) The following scenario is an example of how a Behavior Coaching Certified Fitness Professional can skillfully address a client who believes that stress is the cause of their weight gain.  Setting: The first Lifestyle Coaching session with a new client.    Coach: Thanks for…

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Overcome Objections – Price

Increasing Sales By Overcoming Objections -Price- (4 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, the Decision Maker, and the Stall. This article focuses on the objection of price. While no objection overcome is perfect, this scenario will give…

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Overcome Objections – Stall

-Overcoming Objections- The Stall (4 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, Decision Maker, and Stall. This article focuses on a prospect saying they need more time to think about it.  And while no objection overcome is perfect,…

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