Why Do Old Habits Die Hard?

You Can’t Change a Client’s Habits Until You Understand This (4 min read) We’ve all heard the phrase, “Old habits die hard.” At times, that may seem particularly true for your clients. Despite your best efforts, they continue to engage in counterproductive habits even when they know these behaviors aren’t serving them or their goals.…

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Practicing the Minimal Effective Dose

Get Better Results For Your Clients By Doing Less Practicing the Minimal Effective Dose (5 min read)   As coaches, we are constantly encouraging our clients to make positive changes in their lives. Whether it’s to improve sleep, eat healthier, or exercise more, we all have clients who engage in unhealthy behaviors that need to…

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Overcoming Objections – the Decision Maker

Increasing Sales By Overcoming Objections -The Decision Maker-   (5 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, Decision Maker, and the Stall. This article focuses on the objection of the “decision maker” and contains two different scenarios based on the prospect’s…

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Conversations with Clients – Stress is Making Me Fat

Conversations with Clients “Stress Is Making Me Fat.” (4 min read) The following scenario is an example of how a Behavior Coaching Certified Fitness Professional can skillfully address a client who believes that stress is the cause of their weight gain.  Setting: The first Lifestyle Coaching session with a new client.    Coach: Thanks for…

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Overcome Objections – Price

Increasing Sales By Overcoming Objections -Price- (4 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, the Decision Maker, and the Stall. This article focuses on the objection of price. While no objection overcome is perfect, this scenario will give…

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Overcome Objections – Stall

-Overcoming Objections- The Stall (4 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, Decision Maker, and Stall. This article focuses on a prospect saying they need more time to think about it.  And while no objection overcome is perfect,…

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Conversations with Clients – A Particular Approach

Conversations with Clients “I’m following (a particular approach) and still not seeing results.” The following conversation is an example of how a Behavior Coaching Certified Fitness Professional can address a client who is frustrated with a lack of results despite sincere effort.  Setting: The first Behavior Coaching session with a new client.      Coach:…

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Conversations with Clients – Make This Go Faster

Conversations with Clients “How do we do this faster?”   The following conversation is an example of how a Behavior Coaching Certified Fitness Professional can address a client who is seeing results but wants to accelerate the process. Setting:  A room off the training floor for the second meeting with a Behavior Coaching client who…

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Conversations with Clients – Meal Plans

Conversations with Clients “I need a meal plan.”   The following conversation is an example of how a Behavior Coaching Certified Fitness Professional could address a client’s demand for a meal plan.  Setting: Consultation room for the initial meeting with a prospect. Introductions and initial formalities have already been addressed.     Coach: Please share…

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Conversations with Clients – Inconsistent Calorie Tracking

Conversations with Clients “I track my calories.” Inconsistent tracking   The following conversation is an example of how a Behavior Coaching Certified Fitness Professional could address a client who believes they are in a caloric deficit and is inconsistently tracking their food.  Setting: Consultation room for the initial meeting with a potential client who is…

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