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Fitness Industry Insights The Focus on Wellness It’s important for fitness coaches to stay informed about the evolving needs of consumers. MindBody’s recent survey of 17,000 fitness consumers revealed that the focus for many is now on “wellness,” with 3 out of 4 respondents indicating that it’s a priority. However, it’s important to note that the definition of wellness is different for everyone, and can extend beyond physical fitness to include aspects such as confidence, stress management, relationships, and mindset. To stay ahead of the curve and continue to grow your impact and income as a coach, consider the following strategies: Update your messaging, online presence, and even attire to reflect the wellness focus of today’s clients. This includes showing community, conversations, and additional services and amenities beyond traditional training. Be mindful of the vocabulary you use, both online and in person, to align with the interests of current clients.

The Key to Understanding Your Clients’ Behaviors   Many times, you and your client know which behaviors and habits are an obstacle achieving their fitness goals, and that stopping those behaviors would help them make progress. Yet they don’t. This is where you come in. As a next level coach, you have to look below the surface and understand the why of the behavior. Understanding the root causes of behavior can be extremely helpful when it comes to guiding your clients to achieve their fitness goals. Here’s a brief overview of the four root causes from behavioral science and how they can impact your clients’ progress: Escape: This refers to behaviors that are used to avoid or escape a certain situation or feeling. For example, if your client is regularly consuming alcohol as an escape from feelings of stress or anxiety, creating replacement behaviors that match that same root cause

  What’s Behind Your Client’s Counterproductive Habits? A Personal Trainer’s Guide to Results As a fitness professional, there is no doubt that you have encountered clients who struggle with behaviors that seem to be counterproductive. They often are doing things that do not align with their stated goals, and sometimes, things that are in direct opposition to those goals. As their fitness guide, you give them science-based strategies that would definitely produce results. They stick with them for a limited timeframe, but then predictably revert back to their unproductive previous habits. It can be confusing. Do they not actually want what they said they wanted? Do they just lack discipline? Are they to blame? The repeated outcome seems to be frustration on both of your parts. What should you do? Luckily, the science of psychology has the answer. You want to help them, so it is important to understand why

Why do Old Habits Die Hard? (4 min read) We’ve all heard the phrase, “Old habits die hard.” At times, that may seem particularly true for your clients. Despite your best efforts, they continue to engage in counterproductive habits even when they know these behaviors aren’t serving them or their goals. But it’s important to note, that it’s not because clients are weak-willed or lack discipline; rather, there is usually an underlying root cause that perpetuates these habits. Let’s take a closer look at how to uncover and address the root causes of counterproductive habits. Exploring The Possible Reasons For The Habit Before we can effectively address counterproductive habits, we need to explore why this behavior persists in the first place. Although there could be a number of reasons—including physiological, psychological, and environmental influences—that shape and drive a particular habit, one of the most powerful tools we have at our