Business
Uncover the Latest Insights on Client Preferences in 2023: Part 2: Community
Uncover the Latest Insights on Client Preferences in 2023 Part 2: Community As the fitness and wellness industry continues to evolve, the concept of “community” is becoming increasingly important for consumers. The 2023 Wellness Index conducted by MindBody surveyed 17,000 people and found that many individuals want their gym to serve as a “third place”…
Read MoreUncover the Latest Insights on Client Preferences in 2023: Part 1: Wellness
Uncover the Latest Insights On Client Preferences in 2023 Part 1: Wellness It’s important for fitness coaches to stay informed about the evolving needs of consumers. MindBody’s recent survey of 17,000 fitness consumers revealed that the focus for many is now on “wellness,” with 3 out of 4 respondents indicating that it’s a priority. However,…
Read MoreOvercoming Objections – the Decision Maker
Increasing Sales By Overcoming Objections -The Decision Maker- (5 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, Decision Maker, and the Stall. This article focuses on the objection of the “decision maker” and contains two different scenarios based on the prospect’s…
Read MoreConversations with Clients – Stress is Making Me Fat
Conversations with Clients “Stress Is Making Me Fat.” (4 min read) The following scenario is an example of how a Behavior Coaching Certified Fitness Professional can skillfully address a client who believes that stress is the cause of their weight gain. Setting: The first Lifestyle Coaching session with a new client. Coach: Thanks for…
Read MoreOvercome Objections – Price
Increasing Sales By Overcoming Objections -Price- (4 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, the Decision Maker, and the Stall. This article focuses on the objection of price. While no objection overcome is perfect, this scenario will give…
Read MoreOvercome Objections – Stall
-Overcoming Objections- The Stall (4 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, Decision Maker, and Stall. This article focuses on a prospect saying they need more time to think about it. And while no objection overcome is perfect,…
Read MoreWhat is Behavior Coaching?
What is Behavior Coaching? Amplify Your Income and Impact (4 min read) Not sure what behavior coaching is or how to explain it to clients? This brief blog will give you the tools to both understand and explain behavior coaching. Let’s start at the beginning. As a coach, you started like all of us…
Read MoreShould You Offer Behavior Coaching as a Service
Should You Offer Behavior Coaching As a Service? Environment & Timing Matter (4 min read) The short answer is: you need to offer behavior coaching as a separate service to if you want to have more impact. The fact is that trying to cover the impactful strategies in behavior coaching on the gym floor is…
Read MoreHow To Price Behavior Coaching
How to Price Behavior Coaching (4 min read) When considering offering Behavior Coaching as a service, the question is often: “How much should I charge?” When we share our recommendation on what a fitness professional should charge, it is often met with a bit of resistance at first: “Whoa! Really? How can…
Read MoreAre 15 Minutes Enough
Are 15 Minutes Enough? The 15-Minute Behavior Coaching Session (Template Included) (5 min read) Once you complete the Weight Loss Behavior Coaching Certification, you’ll see the recommendation that your behavior coaching sessions are 15 minutes in length. At first glance, you might ask: “15 minutes, really? Are 15 minutes enough to actually have an impact?”…
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