Business
Fundamentals of Fitness Center Success in Todays Market (2023)
Fundamentals of Fitness Center Success in Today’s Market (2023) Introduction Opening any new business comes with inherent risks and challenges. Statistics show that approximately 20% of small businesses fail in their first year, and about 50% don’t make it past five years. The fitness industry in particular poses unique difficulties for gym and studio owners.…
Read MoreWhy Gyms Fail: Hidden Secrets Other Gym Owners Don’t Tell You
Why Gyms Fail: Hidden Secrets Other Gym Owners Don’t Tell You The Harsh Realities of Gym Ownership For many trainers, owning a gym seems like the ultimate dream in the fitness industry. But behind the glamor, grim statistics reveal this common path leads many to failure. Across industries, about 20% of small businesses fail in…
Read MoreExplore the Benefits of Personal Trainer Programs
Exploring the Benefits of Personal Training Programs Personal training is an ever-evolving industry. As a personal trainer, fitness coach, or enthusiast, it’s important to stay up-to-date on the latest certifications, continuing education opportunities, and training programs. Investing in your education as a trainer directly impacts your career success and income potential. It also allows you…
Read MoreFuture-Proof Your Career: The Ultimate Guide to Nutrition Certifications for Personal Trainers in 2023
Future-Proof Your Career: The Ultimate Guide to Nutrition Certifications for Personal Trainers in 2023 Introduction: Welcome to Part 2 of our three-part series on future-proofing your career as a personal trainer or coach. Part one can be found here. In this installment, we will explore the realm of nutrition science, a vital component that complements…
Read MoreFuture-proof Your Career: The Ultimate Guide to the Best Certifications for Personal Trainers in 2023
Future-proof Your Career: The Ultimate Guide to the Best Certifications for Personal Trainers in 2023 Part 1: Exercise Science Welcome to our three-part series on the requisite education needed to become a top-tier coach and future-proof your career. Why Three Parts? The answer to that question is simple once we define the essential skills…
Read MoreUncover the Latest Insights on Client Preferences in 2023: Part 2: Community
Uncover the Latest Insights on Client Preferences in 2023 Part 2: Community As the fitness and wellness industry continues to evolve, the concept of “community” is becoming increasingly important for consumers. The 2023 Wellness Index conducted by MindBody surveyed 17,000 people and found that many individuals want their gym to serve as a “third place”…
Read MoreUncover the Latest Insights on Client Preferences in 2023: Part 1: Wellness
Uncover the Latest Insights On Client Preferences in 2023 Part 1: Wellness It’s important for fitness coaches to stay informed about the evolving needs of consumers. MindBody’s recent survey of 17,000 fitness consumers revealed that the focus for many is now on “wellness,” with 3 out of 4 respondents indicating that it’s a priority. However,…
Read MoreOvercoming Objections – the Decision Maker
Increasing Sales By Overcoming Objections -The Decision Maker- (5 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, Decision Maker, and the Stall. This article focuses on the objection of the “decision maker” and contains two different scenarios based on the prospect’s…
Read MoreConversations with Clients – Stress is Making Me Fat
Conversations with Clients “Stress Is Making Me Fat.” (4 min read) The following scenario is an example of how a Behavior Coaching Certified Fitness Professional can skillfully address a client who believes that stress is the cause of their weight gain. Setting: The first Lifestyle Coaching session with a new client. Coach: Thanks for…
Read MoreOvercome Objections – Price
Increasing Sales By Overcoming Objections -Price- (4 min read) This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, the Decision Maker, and the Stall. This article focuses on the objection of price. While no objection overcome is perfect, this scenario will give…
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