More Leads Won’t Fix Your Problems

More Leads Won’t Fix Your Problems The Achilles Heels of the Fitness Industry As a personal trainer, gym owner, or fitness professional, you’ve likely heard the siren song of the marketing gurus promising the solution to all your business woes – generating leads. “If you can just get more leads through the door, all your […]

New Year’s Resolutions: Coach’s Edition

New Year’s Resolutions: Coaches Edition Setting You Up for Success in the Upcoming Year In this article, we’re going to explore how fitness professionals like you can set your own professional New Year’s resolutions so you can adjust your fitness practice to both grow your impact and your income in the upcoming year. And, to […]

What is 360 Wellness Coaching?

Elevate Your Coaching Impact and Income with 360 Wellness Certification As a dedicated fitness professional, you got into this field to create real, sustainable change for your clients. But making a lasting impact is hard when relying solely on conventional exercise and nutrition coaching. Too often clients lose steam, revert to old habits, and end […]

Fundamentals of Fitness Center Success in Today’s Market (2023)

How to Be Successful in Today’s Fitness Industry Introduction Opening any new business comes with inherent risks and challenges. Statistics show that approximately 20% of small businesses fail in their first year, and about 50% don’t make it past five years. The fitness industry in particular poses unique difficulties for gym and studio owners. It […]

Why Gyms Fail: Hidden Secrets Other Gym Owners Don’t Tell You

Should I Start a Gym? The Harsh Realities of Gym Ownership For many trainers, owning a gym seems like the ultimate dream in the fitness industry. But behind the glamor, grim statistics reveal this common path leads many to failure. Across industries, about 20% of small businesses fail in the first year. Within five years, […]

Explore the Benefits of Personal Trainer Programs

Exploring Personal Trainer Certifications Personal training is an ever-evolving industry. As a personal trainer, fitness coach, or enthusiast, it’s important to stay up-to-date on the latest certifications, continuing education opportunities, and training programs. Investing in your education as a trainer directly impacts your career success and income potential. It also allows you to provide better […]

Uncover the Latest Insights on Client Preferences in 2023 – Part 2: Community

Fitness Industry Insights:  Focus on Community As the fitness and wellness industry continues to evolve, the concept of “community” is becoming increasingly important for consumers. The 2023 Wellness Index conducted by MindBody surveyed 17,000 people and found that many individuals want their gym to serve as a “third place” – a destination not only for […]

Overcoming Objections: The Decision Maker

Sales Skills for Coaches and Personal Trainers Overcoming the Decision Maker Objection   This conversation series centers on overcoming objections during the initial consult with a prospect. These objections fall into three major categories: Price, Decision Maker, and the Stall. This article focuses on the objection of the “decision maker” and contains two different scenarios based on the […]