Uncover the Latest Insights on Client Preferences in 2023 – Part 2: Community
Fitness Industry Insights: Focus on Community As the fitness and wellness industry continues to evolve, the concept of “community” is becoming increasingly important for consumers. The 2023 Wellness Index conducted by MindBody surveyed 17,000 people and found that many individuals want their gym to serve as a “third place” – a destination not only for […]
Uncover the Latest Insights on Client Preferences in 2023 – Part 1: Wellness
Fitness Industry Insights The Focus on Wellness It’s important for fitness coaches to stay informed about the evolving needs of consumers. MindBody’s recent survey of 17,000 fitness consumers revealed that the focus for many is now on “wellness,” with 3 out of 4 respondents indicating that it’s a priority. However, it’s important to note that […]
The Key to Understanding Your Clients’ Behaviors
The Key to Understanding Your Clients’ Behaviors Many times, you and your client know which behaviors and habits are an obstacle achieving their fitness goals, and that stopping those behaviors would help them make progress. Yet they don’t. This is where you come in. As a next level coach, you have to look below […]
What’s Behind Your Clients’ Counterproductive Habits?
What’s Behind Your Client’s Counterproductive Habits? A Personal Trainer’s Guide to Results As a fitness professional, there is no doubt that you have encountered clients who struggle with behaviors that seem to be counterproductive. They often are doing things that do not align with their stated goals, and sometimes, things that are in direct […]
Why Do Old Habits Die Hard?
Why do Old Habits Die Hard? (4 min read) We’ve all heard the phrase, “Old habits die hard.” At times, that may seem particularly true for your clients. Despite your best efforts, they continue to engage in counterproductive habits even when they know these behaviors aren’t serving them or their goals. But it’s important to […]
Conversations with Clients: Stress is Making Me Fat
Conversations with Clients: “Stress is making me fat.” The following scenario is an example of how a 360 Wellness Coaching Certified Fitness Professional can skillfully address a client who believes that stress is the cause of their weight gain. Setting: The first 360 Wellness Coaching session with a new client. Coach: Thanks for meeting with […]
Conversations with Clients: A Particular Approach
Conversations with Clients: “I’m following (a particular approach) and still not seeing results.” The following conversation is an example of how a 360 Wellness Coaching Certified Fitness Professional can address a client who is frustrated with a lack of results despite sincere effort. Setting: The first 360 Wellness Coaching session with a new client. […]
Conversations with Clients: Make This Go Faster
Conversations with Clients: “How do we do this faster?” The following conversation is an example of how a 360 Wellness Coaching Certified Fitness Professional can address a client who is seeing results but wants to accelerate the process. Setting: A room off the training floor for the second meeting with a Behavior Coaching client who […]
Conversations with Clients: Meal Plans
Conversations with Clients: “I need a meal plan.” The following conversation is an example of how a 360 Wellness Coaching Certified Fitness Professional could address a client’s demand for a meal plan. Setting: Consultation room for the initial meeting with a prospect. Introductions and initial formalities have already been addressed. Coach: Please share with me, what is […]
Conversations with Clients: Inconsistent Calorie Tracking
Conversations with Clients: Inconsistent Tracking “I track my calories.” The following conversation is an example of how a 360 Wellness Coaching Certified Fitness Professional could address a client who believes they are in a caloric deficit and is inconsistently tracking their food. Setting: Consultation room for the initial meeting with a potential client who is frustrated […]