Psychology
Is Ozempic the Answer?
Is Ozempic the Answer? The Promise and Pitfalls of Science’s Newest Weight Loss Drugs: Semaglutide and Tirzepatide Obesity has become a global epidemic, with over 650 million adults worldwide considered obese. This is a staggering figure, and the health consequences are severe, including increased risk of diabetes, heart disease, stroke, and certain cancers. As…
Read MoreUnlocking Success: The Crucial Factor Missing in Nutrition Coaching
Unlocking Success: The Crucial Factor Missing in Nutrition Coaching Understanding Behavioral Science to Achieve Sustainable Client Success Introduction In the realm of health and wellness, nutrition coaching plays a pivotal role in helping individuals achieve their goals and lead healthier lives. While technical knowledge is crucial for nutrition coaches, it’s important to recognize that success…
Read MoreFuture-Proof Your Fitness Career: The Ultimate Guide to Certifications for Personal Trainers in 2023
Future-proof Your Career: The Ultimate Guide to the Best Certifications for Personal Trainers in 2023 Part 3: Behavioral Science Introduction: Welcome to the final installment of our three-part series on future-proofing your career as a personal trainer or coach. You can find part one here and part two here. In this article, we will explore…
Read MoreThe Key to Understanding Your Clients’ Behaviors
The Key To Understanding Your Clients’ Behavior Many times, you and your client know which behaviors and habits are an obstacle achieving their fitness goals, and that stopping those behaviors would help them make progress. Yet they don’t. This is where you come in. As a next level coach, you have to…
Read MoreWhat’s Behind Your Client’s Counterproductive Habits?
What’s Behind Your Client’s Counterproductive Behaviors? (4 min read) As a fitness professional, there is no doubt that you have encountered clients who struggle with behaviors that seem to be counterproductive. They often are doing things that do not align with their stated goals, and sometimes, things that are in direct opposition to those goals.…
Read MoreWhy Do Old Habits Die Hard?
You Can’t Change a Client’s Habits Until You Understand This (4 min read) We’ve all heard the phrase, “Old habits die hard.” At times, that may seem particularly true for your clients. Despite your best efforts, they continue to engage in counterproductive habits even when they know these behaviors aren’t serving them or their goals.…
Read MorePracticing the Minimal Effective Dose
Get Better Results For Your Clients By Doing Less Practicing the Minimal Effective Dose (5 min read) As coaches, we are constantly encouraging our clients to make positive changes in their lives. Whether it’s to improve sleep, eat healthier, or exercise more, we all have clients who engage in unhealthy behaviors that need to…
Read MoreMake Your Job as a Coach Way Easier with this One Distinction
Make Your Job as a Coach Way Easier With This One Distinction (5 min read) As the title says, one distinction will make your job as a coach easier, reduce frustration, and it will also make your recommendations more successful. This one distinction also lets you avoid inadvertently setting your clients up for…
Read MoreUse What You’re Already Doing to Lose Weight and Get Lean
Use Your Clients’ Current Habits to Help Them Lose Weight and Get Leaner The Power of Habit Stacking (This article piggybacks off of a previous article on Implementation Intention. Although this article can stand alone, you’ll find it to be a much more useful tool when you understand it in the context of…
Read MoreStop Trying to Find Motivation and Do this Instead
Choice Architecture Instead of Motivating Your Clients Have Them Do This Instead How the Cereal Aisle Can Make You Leaner, Healthier, Happier (5 min read or 30s read if you jump to the summary at the end) Are you familiar with choice architecture? It’s the idea that location of a cue within an environment…
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