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The Ultimate Coach is the complete fitness guide. The future of fitness includes using behavior science as a wholistic approach to guide clients on a fitness journey on and off the gym floor.

Our podcasts are about 10 minutes in length taking on topics that trainers and gym owners deal with by combining our expertise in physiology and psychology to deliver results and value.

Scott Schutte’s expertise is in business finance and health/exercise science. He has worked with thousands of clients and runs a successful fitness facility for nearly 20 years.

Dr. Janine Stichter has been in the field of behavior change for over 20 years as a researcher, author, educator, and practitioner. She understands the importance of behavioral science for client success.

Together they co-founded the Healthy Behavior Institute, an educational platform for fitness professionals and gym owners that specialize in behavior modification systems for increased results and revenue.

Our goal is to educate and inspire fitness professionals to get the results, income, hours, and careers that they want and deserve.

Take a listen or watch and contact us with any ideas you have for future episodes.

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Top 3 Takeaways to Improve Revenue | Behavior Change Fitness Podcast 2023 | BUC #70

Join us in this episode as we share our top three takeaways from our recent one-day workshop at Perform Better’s headquarters, all focused on improving revenue through our 360 Wellness approach. Our takeaways include: using the 360 Wellness approach to attract clients who train at other fitness facilities, using the approach to work with clients who aren’t yet ready to start training, and using the approach to earn more revenue from current clients. Whether you’re a seasoned fitness professional or just starting out, this episode is packed with valuable insights and actionable strategies to help you improve your revenue and grow your fitness business. Don’t miss out on learning how the 360 Wellness approach can benefit you and your clients!

Thanks for listening to this episode: Top 3 Takeaways to Improve Revenue | Behavior Change Fitness Podcast 2023 | BUC #70

Top 3 Takeaways to Improve Client Compliance | Behavior Change Fitness Podcast 2023 | BUC #69

Join us in this episode as we share our top three takeaways from our recent one-day workshop at Perform Better’s headquarters, all focused on client compliance. Our takeaways include: taking behavior coaching off the gym floor to achieve better outcomes, using the minimal effective dose to avoid overwhelming clients, and understanding and applying the root causes of behavior to achieve greater success in achieving fitness goals. This episode is packed with valuable insights and actionable strategies, so whether you’re a seasoned fitness professional or just starting out, don’t miss out on learning how to improve client compliance and achieve greater success in the gym!

Thanks for listening to this episode: Top 3 Takeaways to Improve Client Compliance | Behavior Change Fitness Podcast 2023 | BUC #69

Communicating for Results: Communication Styles | Behavior Change Fitness Podcast | BUC #68

In this episode, we’re delving into the fascinating topic of communication styles and how they can help you connect with your clients and people in general. Our host, Dr. J, has expertly translated the latest research on communication styles into an easy-to-understand format specifically designed for fitness professionals. Throughout the episode, you’ll learn about the six different communication styles and gain valuable insights on how to connect with individuals who may have previously been challenging to communicate with. Don’t miss out on this opportunity to level up your communication skills and become the ultimate coach!

Thanks for listening to this episode – Communicating for Results: Communication Styles | Behavior Change Fitness Podcast | BUC #68

Staying Ahead of the Game – Part 2 – CGMs | Behavior Change Fitness Podcast | BUC #67

In this episode of Becoming the Ultimate Coach, we’re discussing a recent innovation in fitness technology: Continuous Glucose Monitors. Join us as we explore the benefits and drawbacks of using these devices to enhance a fitness routine. From real-time blood sugar monitoring to the actual financial cost of this tech, we’ll cover all the key points you need to know to decide if CGMs are the right tool for you or your clients. Whether you’re a fitness enthusiast or a fitness coach, this episode is a must-watch. Tune in now to learn how CGMs can revolutionize the fitness space.

Thanks for listening to this episode: Staying Ahead of the Game – Part 2 – CGMs | Behavior Change Fitness Podcast | BUC #67

Staying Ahead of the Game – Part 1 – A.I. | Behavior Change Fitness Podcast 2023 | BUC #66

Explore the world of AI in fitness with this must-watch video! Discover the benefits and drawbacks of using artificial intelligence in personal training and fitness. From generating detailed meal plans to the often overlooked information to implementation gap, Dr. J and Scott delve into all the key points you need to know to understand and integrate this new technology. Whether you’re a personal trainer or a fitness enthusiast, this video is for you. Get ready to learn about the future of fitness technology! Listen now.

Thanks for listening to this episode: Staying Ahead of the Game – Part 1 – A.I. | Behavior Change Fitne Podcast 2023 | BUC #66

Understanding the Fitness Consumer of 2023 – Part 2 | Behavior Change Fitness Podcast 2023 | BUC #65

In this episode, Dr. J and Scott discuss the surprising results of a recent poll of 17000 fitness consumers. The poll reveals that consumers are evolving past singular goals of just weight loss or performance maxes and are embracing a more holistic goal for their fitness. Dr. J and Scott distill the poll results down to usable strategies you can implement to better impact your clients and improve your business.

Thanks for listening to this episode: Understanding the Fitness Consumer of 2023 – Part 2 | Behavior Change Fitness Podcast 2023 | BUC #65

Understanding the Fitness Consumer of 2023 – Part 1 | Behavior Change Fitness Podcast 2023 | BUC #64

You might be surprised to hear that a majority of 17,000 fitness consumers listed “wellness” as their fitness goal for 2023. In this episode, Dr. J and Scott reveal how to incorporate that goal into your marketing, sales, and services to meet the ever-evolving needs of your clients.

Thanks for listening to this episode: Understanding the Fitness Consumer of 2023 – Part 1 | Behavior Change Fitness Podcast 2023 | BUC #64

Coaching Client Types – “Tried Everything Terry” | Behavior Change Fitness Podcast 2023 | BUC #63

Some clients have the misconception that the best program is the one they’re not doing, so they hop from approach to approach without making real progress on their goals. Their enthusiasm can be an asset if you know how to direct it. This episode will explore the steps that you as their coach need to take to reliably produce the results your client wants.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Coaching Client Types | “Tried Everything Terry”

Coaching Client Types – “Extreme Eddie” | Behavior Change Fitness Podcast 2023 | BUC #62

This episode will help you tailor your coaching to those clients who embrace the idea of “more is better.” Their intensity can be a valuable asset on their fitness journey, but it can also present some unique obstacles. Discover strategies to keep this client healthy and on track with their goals.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Coaching Client Types | “Extreme Eddie”

Coaching Client Types – “All In Amy” | Behavior Change Fitness Podcast 2023 | BUC #61

This episode will help you tailor your coaching to those clients who are “all in” and willing to take on every recommendation you could offer. At first glance, it may seem like the dream client/coach situation, but there are drawbacks. Discover how to shape this type of client’s unrealistic expectations and set them up for long-term success.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Coaching Client Types | “All In Amy”

The Root Causes of Behavior – Sensory | Behavior Change Fitness Podcast 2022 | BUC #60

Do you want to understand why clients continue with behaviors that you both agree are counterproductive? The answer is the root causes of behavior and in this episode, Dr. J gives you the insights you need to see higher compliance, better results, and less frustration on the part of both you and your clients. You’ll discover how to find the appropriate replacements for your clients, the important distinction between moderator vs. abstainer, and how to set your clients up for success in different environments.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | The Root Causes Of Behavior | Sensory

The Root Causes of Behavior – Tangible | Behavior Change Fitness Podcast 2022 | BUC #59

What if lack of willpower and motivation wasn’t the thing keeping your clients from being consistent? In this episode, Dr. J reveals how the root causes of behavior impact client compliance and then does a deep dive into the root cause of tangible. You’ll discover how to explore these root causes with your clients, how to avoid the weekend binges you see with many clients, and how to capitalize on clients’ hobbies to produce better results.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | The Root Causes Of Behavior | Tangible

The Root Causes of Behavior – Attention | Behavior Change Fitness Podcast 2022 | BUC #58

Improve client compliance, get better results, and reduce frustration for both you and your clients by understanding the root causes of behavior. In this episode, Dr. J shares how you can use an understanding of the root cause of escape to produce easier and more enjoyable results for your clients. You’ll discover realistic substitutions for some unhealthy behaviors your clients may be engaging in and the nuances to consider when offering replacement strategies.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | The Root Causes Of Behavior | Attention

The Root Causes of Behavior – Escape | Behavior Change Fitness Podcast | BUC #57

When you understand the root causes of behavior, you can get higher compliance, better results, and less frustration for you and your clients. In this episode, Dr. J addresses the root cause of escape, the importance of “fun”, and how to select appropriate strategies so your clients can achieve their goals without relying on willpower and deprivation.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | The Root Causes Of Behavior | Escape

How To Get More Clients – Start with Profitability | Behavior Change Fitness Podcast 2022 | BUC #56

In this episode, Dr. J shares how to increase your revenue from your current clients by offering new services, raising prices the right way, targeting your messaging, streamlining logistics, and prioritizing convenience. Scott brings the business side into sharp focus by exploring the nuances of top-line revenue vs. bottom-line profit through several real-world examples.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | How To Get More Clients | Start with Profitability

How To Get More Clients – Know Your Focus | Behavior Change Fitness Podcast 2022 | BUC #55

Your biggest competitor is not the other fitness facilities in town. Your biggest competitor is the couch. Once you understand this, you should shape your language, advertising, and features to reflect that fact. Dr. J walks through how to highlight the appropriate elements to speak to your target audience.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | How To Get More Clients | Know Your Focus

How To Get More Clients – Add More Value | Behavior Change Fitness Podcast 2022 | BUC #54

Clients need more from you, but as Dr. J warns in this episode, more is not necessarily better even when it comes to “value.” Adding the right value is crucial to your success. You must also possess the language to adequately convey that value to your prospects and clients.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | How To Get More Clients | Add More Value

How To Get More Clients – What Does A Client Value | Behavior Change Fitness Podcast 2022 | BUC #53

Over 50% of communication is body language, so it’s important to understand the message you’re conveying. The way you move, carry yourself, and your proximity all have a dramatic effect on your impact and income. Dr. J walks through how to optimize these factors to demonstrate value to your clients.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | How To Get More Clients | What Does a Client Value

Fitness Trends – Non-Verbal Communication: Becoming The Ultimate Fitness Coach #52

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Becoming Brilliant at the Basics – Non-Verbal Communication

Fitness Trends – Appearance: Becoming The Ultimate Fitness Coach #51

We assume a level of automaticity with the basics, but intentionally visiting the topics can be powerful. Dr. J discusses the messaging delivered to your client by how you look. All the details are covered from hair to shoes and everything in between.

Thanks for watching the video Becoming the Ultimate Fitness Coach | Becoming Brilliant at the Basics – Appearance

Fitness Trends – Networking: Becoming The Ultimate Fitness Coach #50

Networking is a two-way street that requires some diligence on your part. Dr. J discusses becoming the “nucleus” for your client’s fitness journey and how that serves your clients and strengthens your relationship with them. Scott chimes in with the concept of having a first-person experience (when applicable) with the professionals you’re referring to.

Thanks for watching the video Becoming the Ultimate Fitness Coach | Becoming Brilliant at the Basics – Networking

Fitness Trends – Education: Becoming The Ultimate Fitness Coach #49

As humans we often go deeper on subjects we’re familiar and comfortable with, but as Dr. J explains in this episode, expanding your education to broader areas both sharpens your brain and keeps you curious. Dr. J and Scott go on to examine the nuances of adding value to your clients and keeping a level of enthusiasm for your career.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Becoming Brilliant at the Basics – Education

Fitness Trends – Know Yourself: Becoming The Ultimate Fitness Coach #48

When you understand your own personality, you can better craft your client selection, your ideal schedule, and your career. Dr. J (behaviorist) walks through how to examine yourself in relationship to the roles you do at both work and recreation to bring the most fulfillment and find your ideal work/life “balance.”

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Becoming Brilliant at the Basics – Know Yourself

Fitness Trends – Verbal Communication: Becoming The Ultimate Fitness Coach #47

Dr. J (behaviorist) shares her view on verbal communication and the need to adjust your natural tendencies to better serve your clients, how to create “shared experiences,” and how to initiate with a client. Scott adds to the discussion by addressing third-rail issues, topics your clients are excited about, and the impact verbal communication has on business.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Becoming Brilliant at the Basics – Verbal Communication

Fitness Trends – Preparation: Becoming The Ultimate Fitness Coach #46

Dr. J (behaviorist) and Scott discuss the value of being proactive when it comes to handling your client load from day to day and the small steps you can take to assure that you’re appropriately addressing the foundational pieces that are pivotal to growing your impact and your income.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Becoming Brilliant at the Basics – Preparation

Fitness Trends – Lumen: Becoming The Ultimate Fitness Coach #45

Get Ph.D. Behaviorist Dr. J’s opinion on the Lumen, a new tech that claims to be “the first device to hack your metabolism.” You’ll be well armed to discuss this new and upcoming tech with your clients.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Fitness Trends – the Lumen

Fitness Trends – Smart Home Gyms: Becoming The Ultimate Fitness Coach #44

With smart home gyms becoming more and more popular, sought-after Behaviorist Dr. J shares her professional viewpoint on this tech to help you navigate discussions with your clients about these smart home gyms.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Fitness Trends – Smart Home Gyms

Fitness Trends – Intermittent Fasting: Becoming The Ultimate Fitness Coach #43

This discussion with Ph.D. Behaviorist Dr. J goes well beyond ins and outs of IF and explores the social impact of fasting, the importance of matching strategy selection with lifestyle, and her professional concerns with eating and non-eating windows. You’ll be well equipped to have future conversations with clients about intermittent fasting.

Thanks for watching this video of Becoming the Ultimate Fitness Coach | Fitness Trends – Intermittent Fasting

Fitness Trends – Small Group Training: Becoming The Ultimate Fitness Coach #42

Even though popular opinion has decided that small group training is the ultimate fitness offering, you deserve to hear expert opinion on the subject before shifting your business model. Ph.D. Behaviorist Dr. J shares her expert view on the subject, her concerns with switching business models, and her outlook on the repetitive cycle of the fitness industry.

Thanks for listening to this episode of Becoming the Ultimate Fitness Coach | Fitness Trends – Small Group Training

Fitness Trends – Weight Loss Challenges: Becoming The Ultimate Fitness Coach #41

Weight Loss Challenges have been used as a tool to attract more clients, stoke temporary motivation, and capitalize on the advantages of group dynamics.

But what do you think?

Are they a good kickstart to a leaner, healthier, happier lifestyle or a catalyst toward a feeling of defeat?

In this episode of Becoming the Ultimate Coach, sought after PhD Behaviorist Dr. J and experienced coach & gym owner Scott discuss their professional opinions on weight loss challenges.

In this episode you’ll discover:

the appropriate timeframe and expectations for short term goals.
the effectiveness of process vs outcome based goals.
modeling behaviors beyond extremes.
the pro’s and cons of before and after pics.
how to play the long game for maximal impact and income.

It’s ten minutes long.

You deserve the info Dr. J and Scott share.

Fitness Trends – Wearables: Becoming The Ultimate Fitness Coach #40

Smart watches, smart rings, smart bracelets, oh my!

Some people are even wearing smart CGMs (continuous glucose monitors).

The tech available now is incredible.

But are these wearables a powerful asset or an hindrance for you and your clients?

In this episode of Becoming the Ultimate Coach, Dr. J applies her expertise in psychology and behavior science to these wearables.

The episode weaves through a discussion on the accuracy of wearables, the appropriate wearable for different personality types, and the impact these wearables have on daily choices.

Fitness Trends – Healthy at Every Size: Becoming The Ultimate Fitness Coach #39

You’ve undoubtedly heard of the movement “Healthy at Every Size.”

But what do you think?

Is it an excuse or a legitimate movement?

Dr. J and Scott address this topic on a recent Becoming the Ultimate Coach episode.

You’re going to be surprised by both of their comments on this hot issue.

In this episode you’ll discover:

the distinction between Healthy Living vs. “Ideal” Weight
how to navigate the magic number target that many clients have
using the minimal effective dose to impact clients
if the notion of “Fat & Happy” is a reality
the blue ocean opportunities for the smart fitness professional

The “Healthy At Any Size” movement is a third rail issue in the fitness field.

It’s polarizing.

You’ll enjoy it as Scott and Janine deliver their refreshing perspectives.

Fitness Trends – 75 Hard: Becoming The Ultimate Fitness Coach #38

75 Hard rolled through the fitness space like a tidal wave.

Was it a positive movement?

Did any of your clients take it on?

PhD Behaviorist Dr. J continues to bring her expertise to hot topics by addressing 75 Hard.

In the discussion of 75 Hard, Janine and Scott also cover personality fit, lead generation, and properly managing expectations.

Its under 10 min long and filled with insights.

Why You Should Be Selling Supplements: Becoming The Ultimate Fitness Coach #37

Did you know that 80% of American Adults are already taking at least one supplement?

It’s a foregone conclusion that your clients are going to ask about them, so you should know about (and probably sell) supplements.

In this episode of Becoming the Ultimate Coach, Dr. J shares her insights on the subject of supplements and how clients view and purchase them.

Listen and you’ll discover:

How selling supplements increases trust, retention and reputation
The convenience factor of selling quality supplements
The fundamental supplements you need to provide for your clients
How selling sups makes your gym more than just a gym
How selling supplements can be a lead gen

After listening to this, you’ll understand that the benefits selling supplements extends far beyond simply improving your bottom line.

What Are Healthy Behaviors?: Becoming The Ultimate Fitness Coach #36

It would be nice if a behavior could easily be classified as unhealthy OR healthy, but the discussion must go beyond the dichotomy of this or that.

There is simply more nuance necessary for your clients to achieve and sustain their goals.

In this episode, Dr. J brings her expertise to the discussion of healthy behaviors.

You’ll discover:

The value of a continuum between unhealthy and healthy
The critical importance of context when introducing behavior changes to your clients
How goal clarification can make strategy selection easier and more effective
The advantage of dedicated time to explore healthy and unhealthy behaviors with your clients
You’ll be thinking differently about your clients’ weight loss goals and armed with better tools by the end of the episode.

How To Increase Your Revenue & Income: Becoming The Ultimate Fitness Coach #35

It’s 8 minutes long.

8 jam packed minutes discussing client acquisition, generating more revenue, and increasing your impact.

In this episode you’ll discover:

how to use the three avenues of increasing revenue in your coaching practice
the pros and cons of client acquisition
the right time to charge more $
the psychology of the clients walking into your gym
how to reframe the touchy subject of asking clients for more money

Yeah, it’s packed with practical and applicable nuggets you can use to grow and solidify your coaching business.

Pop in your AirPods and use this as a catalyst to increase your income and your impact.

It’s 8 minutes long, but set aside 16 because you’ll want to listen to it twice.

How Your Accountability Sessions Could Be Costing You Clients: Becoming The Ultimate Fitness Coach #34

Admittedly, meal plans can indeed produce results when properly executed.

And having the technical knowledge to build a meal or macros plan is foundational in this field, but very few clients actually benefit from those plans when you provide them.

Most clients feel defeated and frustrated when they can’t stick to the plan.

So, is it really serving them?

Fortunately, in this episode of Becoming the Ultimate Coach, Dr. J and Scott discuss a better approach to helping your clients lose weight.

In this episode you’ll discover:

that the traditional idea of “accountability” turns most clients off.
how to get beyond the accepted surface level language to discover a client’s true goals.
whether process goals or outcome goals have a higher success rate and how to use that with your clients.
how to apply the idea of the “research to practice gap” with your clients
a better approach to articulate and apply the principles of behavior coaching to your fitness business.

It’s ten minutes long.

Give it a listen during your morning coffee or commute.

It can save you a lot of time and frustration with your clients.

It can also give your the tools to attract and retain more clients.

Is Owning A Gym Right For You?: Becoming The Ultimate Fitness Coach #33

This is the stated dream of many coaches out there, but is it the right move?

This discussion is better viewed from three perspectives:

What are your skills?
What is your personality?
What are your values?

In this episode, Dr. J walks you through the nuances and details that should be explored when contemplating a career decision like this.

In this episode, you’ll learn:

The fallacy of the claim “how you do one thing is how you do everything.”
The different characteristics to evaluate before deciding to own a gym
The power of the question: “What problems do I want?”
The recommended career path to actually owning your own business

You need to listen to this if owning your own gym is on your radar.

How To Make Money With Behavior Coaching: Becoming The Ultimate Fitness Coach #32

Dr. J and Scott discuss the opportunities and potential hiccups associated with adding behavior coaching to your fitness offerings.

In this episode you’ll discover:

the error that coaches make when offering behavior change advice
how a strength based approach to behavior coaching grows your clients trust and security with you
how you can use the science of behavior change to take your clients farther than they could go themselves
the key to avoid being obsolete in this fast paced field of fitness

As usual, Dr. J and Scott deliver practical and immediately applicable guidance you can use to solidify and grow your coaching business.

It’s an 8 minute listen that could translate into a massive increase in your income and your impact.

What Are Healthy Behaviors?: Becoming The Ultimate Fitness Coach #31

It would be nice if a behavior could easily be classified as unhealthy OR healthy, but the discussion must go beyond the dichotomy of this or that.

There is simply more nuance necessary for your clients to achieve and sustain their goals.

In this episode, Dr. J brings her expertise to the discussion of healthy behaviors.

You’ll discover:

The value of a continuum between unhealthy and healthy
The critical importance of context when introducing behavior changes to your clients
How goal clarification can make strategy selection easier and more effective
The advantage of dedicated time to explore healthy and unhealthy behaviors with your clients

You’ll be thinking differently about your clients’ weight loss goals and armed with better tools by the end of the episode.

BUC – Is Owning a Gym Right for You?

How to Increase Your Revenue & Income: Becoming The Ultimate Fitness Coach #30

It’s 8 minutes long.

8 jam packed minutes discussing client acquisition, generating more revenue, and increasing your impact.

In this episode you’ll discover:

how to use the three avenues of increasing revenue in your coaching practice
the pros and cons of client acquisition
the right time to charge more $
the psychology of the clients walking into your gym
how to reframe the touchy subject of asking clients for more money

Yeah, it’s packed with practical and applicable nuggets you can use to grow and solidify your coaching business.

Pop in your AirPods and use this as a catalyst to increase your income and your impact.

It’s 8 minutes long, but set aside 16 because you’ll want to listen to it twice.

Are You Selling a Workout or a Fitness Journey?: Becoming The Ultimate Fitness Coach #29

You’ll see a massive differentiation (and subsequent competitive advantage) when you expand your fitness practice beyond just providing a challenging workout for your clients.

Embracing a wholistic approach will increase both your income and your impact.

In this episode, you’ll discover:

How a wholistic approach can ease your clients’ choice fatigue
The psychology behind how clients choose a fitness facility
The crucial facets for client success
How providing more value translates into more income.
The incompatibility of offering advice during a training session

There are so many nuggets of wisdom in this episode.

Give it a listen.

How to Read Your Clients: Becoming the Ultimate Fitness Coach #28

Reading a client follows the entire client lifecycle – from sales to retention to general happiness.

In this episode, Dr. J reveals her synopsis on different personalities while Scott walks through his experiences and successes with each type.

As you listen to this episode, you’ll learn:

What “reading a client” is NOT
The three major types of clients and the practical strategies for each type
The danger of imposing your fitness values on clients
How to foster a better sense of connection and community with your clients

This 12 minute discussion will be insightful and immediately applicable as you continue to serve your clients.

The M.E.D. Diet: Becoming the Ultimate Fitness Coach #27

Clients often come in ready to jump in the deep end of the proverbial pool, even though they can’t swim. They are ready to adopt some extreme approach to produce some immediate, though temporary, results.

Instead of trying to implement the expected (and sometimes dreaded) complete overhaul of a client’s nutrition, a better strategy is to find the minimal effective dose for that individual.

Admittedly, its a departure from the usual, but that’s the beauty.

In this episode you’ll gain an understanding of:

Why small incremental changes are the key to sustainable client success
The value of replacements, routines, and familiarity
Why introducing this idea may initially be met with some resistance
How the “all or nothing” approach is most often a recipe for failure

Dr. J shares the science behind the M.E.D. diet while Scott speaks on his experiences with it and the practical application.

It will be a valuable asset for you to serve your clients.

Being prepared for the future of the fitness industry: Becoming the Ultimate Fitness Coach #26

The role of a trainer / coach is evolving.

Just providing a challenging workout is not enough.

In this episode, Dr. J and Scott discuss bringing a wholistic approach to your fitness practice.

In this episode, you’ll discover:

Natural goal orientation
Embracing the role of connector between your clients and the various professional experts you know in your area
How categorizing and prioritizing can make a wholistic approach manageable
How to improve your efficiency and effectiveness by gathering various resources to support your clients.

Adopting a wholistic approach will not only produce better results for your clients, it will give you a competitive advantage over other coaches in your area.

Monthly Goal Reevaluations: Becoming the Ultimate Fitness Coach #25

The scale can not be the only measurement tool you use.

Even when clients report weight loss as their sole goal, you need to look beyond the scale.

Being singularly focused on a particular metric comes at a cost. And often, the achievement of that goal doesn’t bring the fulfillment that your clients imagined would accompany it.

In this episode of Becoming the Ultimate Coach, PH.D. behaviorist, Dr. Janine Stichter and Scott Schutte and discuss the limitations of the scale and explore the value of embracing a more comprehensive approach.

Dealing with TMI: Becoming the Ultimate Fitness Coach #24

Clients will often overshare on “non-fitness” topics which can leave you in a somewhat awkward position.

In this week’s Becoming the Ultimate Coach, Dr. Janine Stichter delves into the distinction between sympathy and empathy can how it can impact your connection with your clients while still maintaining your professional boundaries.

What Gets Measured, Gets the Focus: Becoming the Ultimate Fitness Coach #23

The scale can not be the only measurement tool you use.

Even when clients report weight loss as their sole goal, you need to look beyond the scale.

Being singularly focused on a particular metric comes at a cost. And often, the achievement of that goal doesn’t bring the fulfillment that your clients imagined would accompany it.

What it Means to be an Ultimate Coach: Becoming the Ultimate Fitness Coach #22

Bruce Lee said, “Absorb what is useful”

In this video, a Ph.D. behaviorist and a successful coach/gym owner reveal the proven formula to a fulfilling career and financial prosperity in the fitness field.

Becoming Your Clients’ Head Coach: Becoming the Ultimate Fitness Coach #21

Building your network is about more than just bringing in more clients. To have the biggest impact on your clients, you need to build a health and fitness network including a doctor, acupuncturist, chiropractor, massage therapist etc.

That is why in this episode of Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down the importance and best ways to build your health and fitness network and become your clients’ head coach in their fitness journey.

Why This Type Of Coaching Needs To Happen Off The Training Floor: Becoming the Ultimate Fitness Coach #20

What separates a personal/fitness trainer from becoming the ultimate coach?

Too narrow of a focus. In order to make a difference in facets of health and fitness like stress management, nutrition, and others, you need a time when your client isn’t straining from your workout on the floor.

Weight Loss Behavior Coaching sessions allow trainers to:

1. Break up their day/get off the gym floor
2. Dig deeper into their clients’ unhealthy behaviors to recommend healthier strategies
3. Make more money & get clients better results.

Raising Client Compliance: Becoming the Ultimate Fitness Coach #19

Your value to your clients must extend beyond simply providing them with a hard workout.

To produce real results, retain your clients, and grow your income, you must go further and delve into areas such as stress management, nutrition, behavior, and more.

In this week’s Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Janine Stichter) dig into why just putting people through tough workouts isn’t going to get them the results most clients want. They go on to expand on the absolute need to expand your approach beyond such a simplistic technique.

Planning Your Ideal Fitness Career: Becoming the Ultimate Fitness Coach #18

What does the number 168 have to do with your career in the fitness industry?

The answer – A LOT.

In this week’s episode of Becoming the Ultimate Coach, the Jock and the Doc discuss finding your personalized path to success, happiness, and purpose.

As a fitness professional, you spend a lot of time planning other people’s health and fitness journeys but it is just as important to plan your own ideal fitness career.

HBI helps you not only improve your clients’ results and your income but also your fulfillment and happiness.

Don’t be another statistic of trainer burnout, learn to become the ultimate fitness professional by checking out the entire “Becoming the Ultimate Coach” series on our Youtube channel or anywhere you get podcasts.

Why Tough Workouts Aren’t Enough for Most Clients: Becoming the Ultimate Fitness Coach #17

Your value to your clients must extend beyond simply providing them with a hard workout.

To produce real results, retain your clients, and grow your income, you must go further and delve into areas such as stress management, nutrition, behavior, and more.

Do Meal Plans Work? (Spoiler….No): Becoming the Ultimate Fitness Coach #16

Do you struggle with your clients struggling to follow/stick with a meal plan?

In this week’s Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) discuss whether fitness coaches should give their clients meal plans.

Trying to get someone who averages ~20 grams of protein each day to increase that to 150grams/day is unrealistic and will all too often lead to failure.

Instead, you must remember Minimal Effective Dose (discussed all the way back in episode 3). What is the least amount you can change for your clients in order to get them to see results? That may be adding a scoop of collagen protein each day for 2 weeks to bump their protein intake from 20 to 40 grams per day.

Then slowly add other strategies to incrementally increase their protein to ultimately reach the end goal of around 150grams/day. Going back to last week’s episode, the ultimate fitness coach goes beyond nutrition to take personality, lifestyle, and other factors into account when helping their clients set and reach their goals.

Some clients will thrive with the structure of a meal plan but in most cases, meal plans only add confusion and complicate things. Instead, teach your client to incrementally change their behaviors to the healthier side of the spectrum.

Do You Need a Nutrition Certification?: Becoming the Ultimate Fitness Coach #15

Should you get a nutrition certification as a trainer?

On this week’s Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down why spending money on a certification that covers just nutrition is helpful but incomplete.

Is nutrition a vital component that needs to be addressed with clients?

Of course but… Is it the one thing keeping all clients from their goals? Probably not.

There is so much more to health and fitness than just tough workouts and learning about nutrition. For clients to truly change their behaviors they need customized, goal-oriented steps to replace unhealthy behaviors with healthier ones, or else they will fall right back into their old routines.

With Weight Loss Behavior Coaching, we give strategies to improve clients’ nutrition but also spend time impacting stress management, happiness, and other facets of health and fitness that are essential for clients to incorporate their goals into their daily lives.

How to be more than just a trainer: Becoming the Ultimate Fitness Coach #14

This week’s Becoming the Ultimate Coach covers why your clients need more than just training.

It is why we created the Weight Loss Behavior Coaching course. Most clients will not see the results they desire with training alone. That is where Weight Loss Behavior Coaching sessions come in.

During these short sessions, we can address the behaviors our clients are in engaged in outside the gym that affects their results. These sessions will get your clients better results, make you more money and make you the ultimate fitness professional.

Why Fitness Professionals Need to go Beyond Strength & Stamina: Becoming the Ultimate Fitness Coach #13

In this week’s Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down why going beyond just strength, stamina and flexibility is so important.

For the majority of personal training clients, just impacting strength, stamina, and flexibility won’t get them the results they want and can lead them to train elsewhere. If a client isn’t managing their stress, monitoring nutrition and activity, results become much more difficult to achieve and can be frustrating.

Especially if food and sedentary behavior are part of their current stress management. With Weight Loss Behavior Coaching, you will learn to impact 10 facets of health and fitness, including stress management, happiness, relationships as well as strength, stamina while they are in the gym.

How to get Any Client to Listen: Becoming the Ultimate Fitness Coach #12

Do you struggle with getting your clients’ to consistently follow your advice?

We get it, it can be frustrating if week after week your client comes back having done little to none of the things you’ve recommended for them.

On this week’s Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down the steps you need to get even your most stubborn clients to begin listening to your recommendations and start making progress on their health and fitness goals.

Celebrating small wins, remembering the Rule of 3, and checking in with clients between sessions are three easy ways to help you get those clients to start making progress and, in turn, make you the ultimate fitness coach.

Learn to Answer Any Question From Your Client: Becoming the Ultimate Fitness Coach #11

More than likely you’ve heard someone say it takes 7 days, 21 days, 30 days or X many days to change a habit but what’s the real answer?

Like most questions when it comes to health and fitness, it depends.

On this week’s episode of Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how long creating healthier behaviors take and a few tips and tricks to help start and maintain behavior changes with your clients.

Setting your clients up for success, giving them realistic expectations, incremental steps, celebrating their successes and most importantly matching root causes are key to creating behavior change.

This Not That: Becoming the Ultimate Fitness Coach #10

On this week’s Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down “This, Not That” for your clients.

As with all behaviors, to successfully create a healthier habit we must identify the root cause of the unhealthy behaviors. Because the root cause is individual to the person, clients will react differently to a set of garden variety replacement behaviors they are offered. A replacement that works well for one client won’t always work for another.

Essentially, in order to create healthier replacement behaviors for your clients, you must know your clients unhealthy habits, the root cause of those habits and then you will be able to choose a healthier replacement that will be easy to incorporate and effective at helping them reach their goals.

How Long Does Behavior Change Actually Take: Becoming the Ultimate Fitness Coach #9

More than likely you’ve heard someone say it takes 7 days, 21 days, 30 days or X many days to change a habit but what’s the real answer?

Like most questions when it comes to health and fitness, it depends.

Setting your clients up for success, giving them realistic expectations, incremental steps, celebrating their successes and most importantly matching root causes are key to creating behavior change.

5 Things Not to do as a Fitness Professional: Becoming The Ultimate Fitness Coach #8

In this episode of Becoming the Ultimate Coach, Dr. J and Scott discuss the 5 things you need to avoid doing to assure that your love of fitness can be the career you want it to be.

In this episode you’ll discover:

the impact of your first impression on your income & impact
how to steer your social media to attract and retain more clients
the distractions that lower client compliance and retention
the mistake of selling from your own wallet and how to avoid it
how “I don’t know” can actually build trust and security

Understanding and applying the 5 lessons Scott and Dr. J share in this episode will set you up for a true career in this field.

Give it a listen.

Begin applying at least one of the lessons.

And watch your income, your impact, and the respect your receive increase.

Adding a Service to Stand Out: Becoming The Ultimate Fitness Coach #7

In this episode of Becoming the Ultimate Coach, Scott and Dr. J reveal a path to

separate yourself from your competition while simultaneously making more money and having a greater impact.

In this episode you’ll discover:

why hard training is rarely enough for your clients to reach their goals
the reason you need to offer behavior coaching as a stand alone service
the problem with giving nutritional advice on the gym floor (its about bandwidth)
how to use the service of behavior coaching to give your the income, impact, and schedule you want

Dr. J and Scott speak candidly about the approach you need to set yourself apart from your competition.

Monitoring Clients Progress: Becoming The Ultimate Fitness Coach #6

This week’s Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter break down the importance of progress monitoring. You can’t be sure you are helping your clients get the results they want if you aren’t regularly monitoring their results.

Whether that be through traditional methods like the scale for weight loss, calipers or a body scanner for fat loss or as an HBI certified Weight Loss Behavior Coach, you could measure their results using our Healthy Behavior Assessment.

This assessment takes clients around 5 minutes to complete and gives you an idea not only where they are improving or plateauing but also where improvement will make the most difference for that client.

No matter what method you choose, if you want to Become the Ultimate Fitness Coach, you have to regularly progress monitor for change with your clients.

Root Causes of Behavior: Becoming The Ultimate Fitness Coach #5

In this episode of Becoming the Ultimate Coach, Ph.D. behaviorist Janine Stichter demonstrates how the science of behavior change can produce better results for your clients.

She explains the four root causes of behavior so you can further refine your selection of the best replacement behaviors for your clients to achieve their goals.

In this episode you’ll discover:

a better way to make the weight loss process easier and more enjoyable for your clients
the four root causes of behavior (contained within the acronym E.A.T.S.)
how to use the root causes of behavior to create and maintain habit change with your clients

It’s packed with practical and immediately applicable info you can use to serve your clients and grow your coaching business.

Defining Healthy Behavior: Becoming The Ultimate Fitness Coach #4

There are people, messages, advertisements etc. that try and tell us what is healthy every single day.

But what is healthy for one person (having an ice cream cone with your child after playing at the park) can be unhealthy for others (eating a pint of Haagen-Dazs by yourself each night).

One of the first things our Weight Loss Behavior Coaches do with clients is help them define healthy and in doing so teach their clients that healthy behaviors should be seen on a spectrum.

There is no need to jump from one end to the other because that approach will inevitably lead to backsliding back to unhealthy.

Weight Loss Behavior Coaches teach their clients how to create healthier replacement behaviors that incrementally move their clients toward the healthy side of the spectrum so that they can reach their goals and move beyond them instead of yo-yo-ing up and down on the scale like the majority of people out there.

If you like Becoming the Ultimate Coach so far, go give us a like/subscribe wherever you get your podcasts. New episodes out every Friday at noon.

Minimal Effective Dose and the Power of 3: Becoming The Ultimate Fitness Coach #3

The newest episode of Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) are covering M.E.D. and the power of 3.

M.E.D. stands for minimal effective dose. In other words, what is the least amount of change you can introduce to your clients’ lives and still get the desired results.

It is a common trend in the fitness space to be all-in. This approach is attractive because it can come with quick results. The problem is it that more often than not, those results do not last.

Instead, find your client’s M.E.D. and the easiest way to do that is through the power of 3. Have you ever wondered why area codes, phone numbers, and SSN is broken into 3 or 4 digits at a time?

The human brain is wired to best remember three things at a time so instead of throwing all new foods plus a new workout plan and on and on, give your clients 3 simple strategies to work on between sessions.

At HBI, we use deficiency, caloric offender, and activity to categorize these three strategies. Either nutritionally or otherwise, what is your client deficient in? Find a way to add that minimal disruption to their normal routine.

What snacks or go-to foods does your client eat that keep putting them in a caloric surplus? Find a healthier replacement to try and minimize that surplus.

The 3rd strategy is pretty simple. Get your client to find something active that they enjoy and get them to do it each day or a few times a week.

Let us know if you have any questions about M.E.D. and the power of 3 and let us know what you would like us to cover in the future.

Goal Clarification: Becoming The Ultimate Fitness Coach #2

This episode is all about goal clarification. Misalignment on goal prioritization and a lack of realistic timelines to achieve those goals is a quick way to lose clients.

Scott and Janine break down the most common goals they hear from clients and then how to work with clients to create specific and realistic goals to accelerate real results.

Redefining Personal Training: Becoming The Ultimate Fitness Coach #1

Have you ever wondered what is the difference between the average personal trainer and the ultimate fitness coach?

In this week’s Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how to begin bridging the gap and truly become the ultimate fitness professional.

If you want to have the schedule you want, make the money you deserve and make a major impact in your clients’ lives, you must address more than just the physical side of fitness. You have to delve into stress management, nutrition, mindset, sleep, etc.

Let us know what other questions you have, issues your clients struggle with, and topics you’d like us to cover and we will give you a shoutout when we get to your topic.