PODCAST

In these quick, topic specific podcasts we combine our experience and education in psychology and fitness to provide new insights on how to become the ultimate coach.

Our goal is to educate and inspire fitness professionals to get the results, income, hours, and career that they want and deserve.

Take a listen or watch and contact us with any ideas you have for future episodes.

Scott & Dr. J

scott@healthybehaviorinstitute.com
janine@healthybehaviorinstitute.com

Group 928

BECOMING THE ULTIMATE COACH
#1: Welcome to the Becoming the Ultimate Coach Podcast with the Jock and the Doc

BECOMING THE ULTIMATE COACH #2: GOAL CLARIFICATION

This episode is all about goal clarification. Misalignment on goal prioritization and a lack of realistic timelines to achieve those goals is a quick way to lose clients.

Scott and Janine break down the most common goals they hear from clients and then how to work with clients to create specific and realistic goals to accelerate real results.

BECOMING THE ULTIMATE COACH #3: M.E.D. AND THE POWER OF 3

The newest episode of Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) are covering M.E.D. and the power of 3.

M.E.D. stands for minimal effective dose. In other words, what is the least amount of change you can introduce to your clients' lives and still get the desired results.

It is a common trend in the fitness space to be all-in. This approach is attractive because it can come with quick results. The problem is it that more often than not, those results do not last.

Instead, find your client's M.E.D. and the easiest way to do that is through the power of 3. Have you ever wondered why area codes, phone numbers, and SSN is broken into 3 or 4 digits at a time?

The human brain is wired to best remember three things at a time so instead of throwing all new foods plus a new workout plan and on and on, give your clients 3 simple strategies to work on between sessions.

At HBI, we use deficiency, caloric offender, and activity to categorize these three strategies. Either nutritionally or otherwise, what is your client deficient in? Find a way to add that minimal disruption to their normal routine.

What snacks or go-to foods does your client eat that keep putting them in a caloric surplus? Find a healthier replacement to try and minimize that surplus.

The 3rd strategy is pretty simple. Get your client to find something active that they enjoy and get them to do it each day or a few times a week.

Let us know if you have any questions about M.E.D. and the power of 3 and let us know what you would like us to cover in the future.

BECOMING THE ULTIMATE COACH #4: DEFINING HEALTHY

There are people, messages, advertisements etc. that try and tell us what is healthy every single day.

But what is healthy for one person (having an ice cream cone with your child after playing at the park) can be unhealthy for others (eating a pint of Haagen-Dazs by yourself each night).

One of the first things our Weight Loss Behavior Coaches do with clients is help them define healthy and in doing so teach their clients that healthy behaviors should be seen on a spectrum.

There is no need to jump from one end to the other because that approach will inevitably lead to backsliding back to unhealthy.

Weight Loss Behavior Coaches teach their clients how to create healthier replacement behaviors that incrementally move their clients toward the healthy side of the spectrum so that they can reach their goals and move beyond them instead of yo-yo-ing up and down on the scale like the majority of people out there.

If you like Becoming the Ultimate Coach so far, go give us a like/subscribe wherever you get your podcasts. New episodes out every Friday at noon.

BECOMING THE ULTIMATE COACH #5: 4 THINGS TO KNOW TO CREATE LONG-LASTING BEHAVIOR CHANGE

This week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down the root causes of behavior.

Research has shown that all behaviors serve one of 4 root causes. We use the acronym EATS to remember them.

E - Escape

A - Attention

T - Tangible

S - Sensory

Check out the Jock and the Doc breaking down these four root causes of behavior and how to use them as a way to create and maintain behavior change with your clients.

BECOMING THE ULTIMATE COACH #6: PROGRESS MONITORING

This week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter break down the importance of progress monitoring. You can't be sure you are helping your clients get the results they want if you aren't regularly monitoring their results.

Whether that be through traditional methods like the scale for weight loss, calipers or a body scanner for fat loss or as an HBI certified Weight Loss Behavior Coach, you could measure their results using our Healthy Behavior Assessment.

This assessment takes clients around 5 minutes to complete and gives you an idea not only where they are improving or plateauing but also where improvement will make the most difference for that client.

No matter what method you choose, if you want to Become the Ultimate Fitness Coach, you have to regularly progress monitor for change with your clients.

BECOMING THE ULTIMATE COACH #7: ADDING A SERVICE TO STAND OUT

On this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how to stand out in the crowded fitness industry.

That is by providing advice and tools that others don't. One way to differentiate yourself is by going beyond just the typical strength, stamina and flexibility. By delving into facets of health and fitness like mindset, happiness and others you will be able to pinpoint the results that mean the most to your clients and help them make progress towards them.

By becoming a Weight Loss Behavior Coach, you will stand out because you will get results where other coaches couldn't.

Head to our page to see the previous Becoming the Ultimate Coach videos where we cover the importance of progress monitoring, goal clarification and introducing clients to the minimal effective dose.

BECOMING THE ULTIMATE COACH #8: 5 THINGS NOT TO DO/STOP DOING

On this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) breakdown the top 5 things to stop doing right now to become a better coach and trainer.

1. Stop making it about you-

First impressions for trainers/coaches are mainly online. Most if not all clients will look up the person before training with them. Your social media needs to show the type of trainer you are, not what workout you did today or your before/after pics.

Use your profile to show how you are going to help potential clients. The easiest way to do that is by highlighting your current clients.

2. Look like/Be a professional-

Clean clothes, being on time and if your client's program has special equipment for the day, have it ready and waiting for them.

A trainer/coach running around to gather things while their client performs their warm-up isn't going to leave the client with the impression of being trained by a professional.

3. Keep a clean gym-

We know that all coaches and trainers don't have the ultimate say on their gym space but they can all keep things organized.

Don't leave weights, bands, etc. laying around. Have designated areas for equipment so you aren't wandering around looking for something during your client's training session. All these small things help to build on the impression of you as a professional.

4. Stop assuming your clients' perspectives-

Financial, political, or otherwise, a quick way to lose a client is to assume their perspectives align with yours. This doesn't mean to shy away or not have discussions with clients but leaves your non-fitness/health-related opinions out of it.

5. (Maybe most important) Stop acting like you have all the answers

The quickest way to lose all credibility is to fake it. There's no way to know about every ailment, illness, or injury your client has but you can learn about it and how you can help them. Be supportive and help them find a solution even if the solution is not you.

BECOMING THE ULTIMATE COACH #9: HOW LONG DOES BEHAVIOR CHANGE ACTUALLY TAKE?

More than likely you've heard someone say it takes 7 days, 21 days, 30 days or X many days to change a habit but what's the real answer?

Like most questions when it comes to health and fitness, it depends.

On this week's episode of Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how long creating healthier behaviors take and a few tips and tricks to help start and maintain behavior changes with your clients.

Setting your clients up for success, giving them realistic expectations, incremental steps, celebrating their successes and most importantly matching root causes are key to creating behavior change.

BECOMING THE ULTIMATE COACH #10: THIS NOT THAT

On this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down "This, Not That" for your clients.

As with all behaviors, to successfully create a healthier habit we must identify the root cause of the unhealthy behaviors. Because the root cause is individual to the person, clients will react differently to a set of garden variety replacement behaviors they are offered. A replacement that works well for one client won't always work for another.

Essentially, in order to create healthier replacement behaviors for your clients, you must know your clients unhealthy habits, the root cause of those habits and then you will be able to choose a healthier replacement that will be easy to incorporate and effective at helping them reach their goals.

BECOMING THE ULTIMATE COACH #11: LEARN TO ANSWER ANY QUESTION FROM YOUR CLIENT

More than likely you've heard someone say it takes 7 days, 21 days, 30 days or X many days to change a habit but what's the real answer?

Like most questions when it comes to health and fitness, it depends.

On this week's episode of Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how long creating healthier behaviors take and a few tips and tricks to help start and maintain behavior changes with your clients.

Setting your clients up for success, giving them realistic expectations, incremental steps, celebrating their successes and most importantly matching root causes are key to creating behavior change.

BECOMING THE ULTIMATE COACH #12: HOW TO GET ANY CLIENT TO LISTEN

Do you struggle with getting your clients' to consistently follow your advice?

We get it, it can be frustrating if week after week your client comes back having done little to none of the things you've recommended for them.

On this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down the steps you need to get even your most stubborn clients to begin listening to your recommendations and start making progress on their health and fitness goals.

Celebrating small wins, remembering the Rule of 3, and checking in with clients between sessions are three easy ways to help you get those clients to start making progress and, in turn, make you the ultimate fitness coach.

BECOMING THE ULTIMATE COACH #13: WHY FITNESS PROFESSIONALS NEED TO GO BEYOND STRENGTH & STAMINA

In this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down why going beyond just strength, stamina and flexibility is so important.

For the majority of personal training clients, just impacting strength, stamina, and flexibility won't get them the results they want and can lead them to train elsewhere. If a client isn't managing their stress, monitoring nutrition and activity, results become much more difficult to achieve and can be frustrating.

Especially if food and sedentary behavior are part of their current stress management. With Weight Loss Behavior Coaching, you will learn to impact 10 facets of health and fitness, including stress management, happiness, relationships as well as strength, stamina while they are in the gym.

BECOMING THE ULTIMATE COACH #14: HOW TO BE MORE THAN JUST A TRAINER

This week's Becoming the Ultimate Coach covers why your clients need more than just training.

It is why we created the Weight Loss Behavior Coaching course. Most clients will not see the results they desire with training alone. That is where Weight Loss Behavior Coaching sessions come in.

During these short sessions, we can address the behaviors our clients are in engaged in outside the gym that affects their results. These sessions will get your clients better results, make you more money and make you the ultimate fitness professional.

BECOMING THE ULTIMATE COACH #15: DO YOU NEED A NUTRITION CERTIFICATION?

Should you get a nutrition certification as a trainer?

On this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down why spending money on a certification that covers just nutrition is helpful but incomplete.

Is nutrition a vital component that needs to be addressed with clients?

Of course but... Is it the one thing keeping all clients from their goals? Probably not.

There is so much more to health and fitness than just tough workouts and learning about nutrition. For clients to truly change their behaviors they need customized, goal-oriented steps to replace unhealthy behaviors with healthier ones, or else they will fall right back into their old routines.

With Weight Loss Behavior Coaching, we give strategies to improve clients' nutrition but also spend time impacting stress management, happiness, and other facets of health and fitness that are essential for clients to incorporate their goals into their daily lives.

BECOMING THE ULTIMATE COACH #16: DO MEAL PLANS WORK?(SPOILER...NO)

Do you struggle with your clients struggling to follow/stick with a meal plan?

In this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) discuss whether fitness coaches should give their clients meal plans.

Trying to get someone who averages ~20 grams of protein each day to increase that to 150grams/day is unrealistic and will all too often lead to failure.

Instead, you must remember Minimal Effective Dose (discussed all the way back in episode 3). What is the least amount you can change for your clients in order to get them to see results? That may be adding a scoop of collagen protein each day for 2 weeks to bump their protein intake from 20 to 40 grams per day.

Then slowly add other strategies to incrementally increase their protein to ultimately reach the end goal of around 150grams/day. Going back to last week's episode, the ultimate fitness coach goes beyond nutrition to take personality, lifestyle, and other factors into account when helping their clients set and reach their goals.

Some clients will thrive with the structure of a meal plan but in most cases, meal plans only add confusion and complicate things. Instead, teach your client to incrementally change their behaviors to the healthier side of the spectrum.

BECOMING THE ULTIMATE COACH #17: WHY TOUGH WORKOUTS AREN'T ENOUGH FOR MOST CLIENTS

Your value to your clients must extend beyond simply providing them with a hard workout.

To produce real results, retain your clients, and grow your income, you must go further and delve into areas such as stress management, nutrition, behavior, and more.

In this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Janine Stichter) dig into why just putting people through tough workouts isn't going to get them the results most clients want. They go on to expand on the absolute need to expand your approach beyond such a simplistic technique.

BECOMING THE ULTIMATE COACH #18: PLANNING YOUR IDEAL FITNESS CAREER

What does the number 168 have to do with your career in the fitness industry?

The answer - A LOT.

In this week's episode of Becoming the Ultimate Coach, the Jock and the Doc discuss finding your personalized path to success, happiness, and purpose.

As a fitness professional, you spend a lot of time planning other people's health and fitness journeys but it is just as important to plan your own ideal fitness career.

HBI helps you not only improve your clients' results and your income but also your fulfillment and happiness.

Don't be another statistic of trainer burnout, learn to become the ultimate fitness professional by checking out the entire "Becoming the Ultimate Coach" series on our Youtube channel or anywhere you get podcasts.

BECOMING THE ULTIMATE COACH #19: RAISING CLIENT COMPLIANCE

Your value to your clients must extend beyond simply providing them with a hard workout.

To produce real results, retain your clients, and grow your income, you must go further and delve into areas such as stress management, nutrition, behavior, and more.

In this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Janine Stichter) dig into why just putting people through tough workouts isn't going to get them the results most clients want. They go on to expand on the absolute need to expand your approach beyond such a simplistic technique.